Project

Heyo!

About

The Lifelong Aids Alliance’s Health Education Youth Outreach (HEYO) is a program that engages Greater Seattle’s LGBTQIA youth population in an affirmative conversation about sexual health. This brand awareness campaign playfully riffs on the acronym’s allusion to the familiar greeting “Heyo” to extend a friendly invitation that appeared on everything from t-shirts and tote bags to buttons and decals.

Company

Lifelong Aids Alliance

Expertise

Design, Brand Development