Project

Rouge

About

Rouge Boutique was a women’s apparel shop located in an upscale shopping village in Seattle called University Village. Formerly known as Juicy Fruit, the business launched a full rebrand and refreshed its inventory to attract a more youthful clientele. Anchored by a playful yet elegant hand-drawn logo, this complete business system made the most of a limited budget to provide everything from letterhead, envelopes, and business cards to apparel tags and stickers for transforming plain kraft paper items into branded apparel boxes and bags.

Company

Stephanie Duryea

Expertise

Logo Development, Design, Packaging